Empowering E-Commerce Progress Through Strategic Collaboration:


In the dynamic world of Indonesian e-commerce, SIRCLO has emerged as a beacon of adaptability and innovation since its establishment in 2013. The brand's journey exemplifies its commitment to growth and its role as a comprehensive enabler, shaping businesses across various dimensions.

IndustryInformation Technology and Services
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Collaborating with diverse marketplaces, pioneering social commerce, and serving enterprises, SIRCLO's path underscores its dedication to progress. As of this year, SIRCLO's influence spans over 100,000 brands, encompassing entrepreneurs, micro, small, and medium-sized enterprises (MSMEs), and large corporations.

The Challenge

Driving E-Commerce Advancements

SIRCLO's inception in 2013 marked the beginning of an impactful journey in Indonesia's e-commerce arena. Rooted in a vision of empowering businesses digitally, SIRCLO's solutions are strategically categorized into two segments: entrepreneur and enterprise solutions.

The entrepreneur category showcases SIRCLO's commitment to SMEs. The SIRCLO Store, a multifaceted online store dashboard, empowers SMEs to effectively sell on diverse platforms: websites, marketplaces, and chat commerce. In the enterprise arena, SIRCLO offers comprehensive e-commerce enabler services through SIRCLO Commerce. The omnichannel technology development solution, ICUBE by SIRCLO, caters to B2B2C platforms for Mom & Baby products. Additionally, SIRCLO oversees Orami—a parenting platform intertwining Commerce, Content & Community.

Fostering Trust and Growth

SIRCLO's influence extends profoundly across the e-commerce sector. The brand has guided over 100,000 brands towards digital expansion. Local brands like ATS The Label, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear trust SIRCLO's solutions. Established giants, including Unilever, Reckitt, KAO, L’Oréal, and Levi’s, have also recognized the value SIRCLO provides.

With headquarters located at the Green Office Park 1, The Breeze (BSD – Serpong), SIRCLO operates with a diverse team of 1,000 employees spread across Jakarta, Bekasi, Bandung, Yogyakarta, and Surabaya.

Brian Marshal

Catalyst for Vision

The visionary behind SIRCLO's evolution is Brian Marshal, the Founder, and CEO. Brian's journey has been one of learning and strategic growth. Armed with a computer science degree from Nanyang Technological University in Singapore, Brian's journey began with a spot on the Dean's List (Top 5%) in 2008 and 2009.

Brian's educational years encompassed internships as an IT Specialist at IBM, roles at PT LAPI Divusi and United Tractors, and a tenure at PwC Singapore as an Advisory Associate. By 2013, a year after his PwC tenure, Brian founded SIRCLO.

From providing Software-as-a-Service (SaaS) solutions through SIRCLO Store to becoming a provider of comprehensive omnichannel commerce solutions, SIRCLO's evolution reflects Brian's visionary leadership. Today, SIRCLO's influence stretches through over 80 distribution points nationwide.

Strategic Partnership with QVERSE

Shaping the Future

SIRCLO's narrative is strengthened with its strategic partnership with QVERSE. In a transformative collaboration, SIRCLO has recently solidified a substantial partnership with QVERSE. This strategic partnership marks a momentous step towards SIRCLO's growth and expansion plans.

QVERSE's decision to partner with SIRCLO signifies SIRCLO's potential in the digital market. As a digital enabler, SIRCLO has been instrumental in empowering Indonesian businesses with comprehensive e-commerce solutions and technological advancements. The partnership with QVERSE further enhances SIRCLO's strategic advantages.

The partnership extends beyond capital infusion. QVERSE's strategic role is pivotal in fortifying SIRCLO's service capabilities and expanding its reach. As a strategic partner, QVERSE ensures that SIRCLO's growth initiatives are poised for impactful launches, cementing SIRCLO's position as a leader in Indonesia's e-commerce evolution.

Collaborative Progress Towards Innovation

The synergy between SIRCLO and QVERSE signifies a collaborative commitment to shaping the future of commerce in Indonesia. This partnership blends SIRCLO's innovation with QVERSE's strategic support, fostering an environment of growth, resilience, and excellence.

We are thrilled to partner with QVERSE, as their Growth Fund validates our efforts and potential in shaping the digital ecosystem in Indonesia. Our strategic partnership with QVERSE will empower SIRCLO to expand its services and deliver even greater value to clients and partners in the ecosystem, further solidifying the company's position as a trusted omnichannel commerce enabler in the country.

Brian Marshal

Founder & CEO SIRCLO Group

Igniting Indonesia's Digital Potential

The partnership showcases not only the growing confidence in technology and startups but also underscores the role of collaboration in driving progress. This infusion of support is expected to have a ripple effect within Indonesia's digital economy, fostering growth and innovation.

In a world characterized by rapid digital transformation, SIRCLO's strategic partnership with QVERSE serves as a source of inspiration. It underscores the significance of visionary leadership, strategic collaboration, and unwavering commitment to progress. As SIRCLO continues to lead e-commerce evolution, it invites businesses and entrepreneurs to embrace the power of collaboration and innovation, unlocking new possibilities in the digital landscape.

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